Incredible Gardens - Identity Design

Incredible Gardens are a new concept in garden design. They have a solid background in agriculture and garden design and have a passion for all kinds of plants that have an edible element to them. Their mission is to design sustainable gardens that are beautiful and contain only plants that can offer something edible, be it a seed, root, leaf or flower.

My role was to design a contemporary logo that emphasised the strong design ethic that they base all their gardens on and that also hinted at the edible content of the planting choices. I have an interest in gardens and garden design and already knew that, on planting schemes, garden designers use a visual system for drawing groups of the same plants involving shapes connected by lines. For aesthetic reasons, there is a preference to plant groups of the same plants in numbers of 3, 5, 7 (etc). I borrowed this system as the base of the design and simply arranged a collection of 'plants' into a shape that resembles a bunch of seeds or fruits. These were set in a rectangle that represents the boundary of a garden.

Corporate Identity Design for Beverley Ogden Solicitors

I was commissioned by a local Solicitor to revamp the image of the company and create a new logo to coincide with a move to new premises. The company is based in Lewes, East Sussex which is an old, and architecturally speaking, rather traditional county town. The company has been established for 25 years and is well known in the town I therefore opted for a clean and classic logo design which was applied to all new stationery and signage. The new office is just off the main High Street on a twitten (small pedestrian lane to you and me) and therefore it needed a prominent exterior sign. I also designed the interior signage and advised on the interior office layout and colour scheme.

The Shack Company new logo

The Shack company is a new business creating handmade, oak framed, timber buildings. They commissioned me to create a new brand identity to suit a product which could sit happily in a 'rustic' or an 'urban cool' environment. I chose some earthy, natural colours with a contemporary orange zing and a chunky slab font called Blackoak. Not only is this font fit for purpose but, rather pleasingly, has a name that ties in quite neatly with the product on offer.

Brick House Farm

Here is the first glimpse of a new brand I have designed for a smallholding offering accommodation, produce and home produced meat.