The Shack company is a new business creating handmade, oak framed, timber buildings. They commissioned me to create a new brand identity to suit a product which could sit happily in a 'rustic' or an 'urban cool' environment. I chose some earthy, natural colours with a contemporary orange zing and a chunky slab font called Blackoak. Not only is this font fit for purpose but, rather pleasingly, has a name that ties in quite neatly with the product on offer.
5 comments:
Bit of old fruit with the font name...just used it myself. Nice isn't it? Keep up the good work.
Thanks Jon. Where have you used Blackoak?
Blue Halibut...watch this space!
Blue Halibut sunk without trace! "That font's old fashioned" opined the client!
Surely not 'old fashioned' but strategically retro in a contemporary way? Sorry to hear about poor old Blue Halibut though.
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