Incredible Gardens are a new concept in garden design. They have a solid background in agriculture and garden design and have a passion for all kinds of plants that have an edible element to them. Their mission is to design sustainable gardens that are beautiful and contain only plants that can offer something edible, be it a seed, root, leaf or flower.
My role was to design a contemporary logo that emphasised the strong design ethic that they base all their gardens on and that also hinted at the edible content of the planting choices. I have an interest in gardens and garden design and already knew that, on planting schemes, garden designers use a visual system for drawing groups of the same plants involving shapes connected by lines. For aesthetic reasons, there is a preference to plant groups of the same plants in numbers of 3, 5, 7 (etc). I borrowed this system as the base of the design and simply arranged a collection of 'plants' into a shape that resembles a bunch of seeds or fruits. These were set in a rectangle that represents the boundary of a garden.
No comments:
Post a Comment