Wednesday 7 October 2009

New corporate identity and website design


Amanda Grant is a food writer who is passionate about teaching children and encouraging their parents to get them involved in everyday family food and cooking. She writes for Delicious magazine and for Tesco.
Amanda wanted a website design that would reflect her personality and act as a tool for her to promote her writing and her diverse range of work. She wanted it to look friendly and anything but corporate, appealing to parents, children and be accessible to other food professionals such as magazine editors, chefs and publishers. I hinted at a relaxed scrapbook (or recipe collection) style of ephemera in the design and used a selection of fonts to create an eclectic feel. The illustrations are fun and simple and give a hint of food to the pages. Cooking with children is a messy and fun experience so the odd splodge here and there keeps it real.
This site was lauched at the Children's Food Festival, and was developed by Sunset Design.
The logo has been adapted from the font 'American typewriter' selected as the typewriter style links nicely to Amanda's writing.

Illustration

Here is a simple illustration for a housing assocation. It demonstrates in a graphic form the ways that a customer can influence decision making in the organisation and the path of that influence.

Can't live with them, can't live without them

This is funny - be warned though, it should have an X rating for the language:
http://www.youtube.com/user/mentaldesigner#play/all/uploads-all/0/VfprIxNfCj