Designing corporate identities is one of my favourite jobs as a designer. The smallest difference in detail can change the way an identity is perceived. The same effect is true in the design of pictograms and signage. This week, dots have been on my mind as they often appear as a graphic element and as a pattern. (More on this in later posts). I was pondering dots on a train journey yesterday, when my eye fell on this sign. If a dot were added to this sign (demonstrated here via Photoshop) the sign could mean something entirely different....!
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