I have a love hate relationship with Lego.
Every day I clear it up. Every day my husband clears it up. We find it on the floor, the window sills, in trouser pockets, boxes, cupboards and beds, on the table and next to the toaster in our house. I love Lego for its mathematical perfection and its precision engineering. I love it because you can make anything with Lego because as you fiddle with the pieces that somehow are perfectly sized for small hands, your imagination takes over and convinces you that small straight edged blocks in a limited colour palette can be transformed into a house, a Star Wars ship, a robot, a jungle scene, a dog… anything.
I hate Lego because it annoys the washing machine and does not come in Pantone colours. I hate it because it is impossible to file (do you do it by colour, shape, size, per kit??). I hate it because it is more interesting than homework, bathtime or going to school. I hate it because it hurts your feet.
I found this image on the wonderful blog Uppercase Journal
http://uppercase.squarespace.com/ that records all sorts of things associated with type and typographic art.
The Shack company is a new business creating handmade, oak framed, timber buildings. They commissioned me to create a new brand identity to suit a product which could sit happily in a 'rustic' or an 'urban cool' environment. I chose some earthy, natural colours with a contemporary orange zing and a chunky slab font called Blackoak. Not only is this font fit for purpose but, rather pleasingly, has a name that ties in quite neatly with the product on offer.
